She wanted to sell local products like honey walnuts from her hometown in a mountainous region of Henan, since the children and elders still living there were not equipped to market for themselves.
So after work, she started posting ads on online message boards and building a customer base.
After two years, Wu quit her job in order to both officially register her company and give birth to her daughter. And women like Wu are running a growing number of female-owned WeChat stores. Newer and smaller than Tmall, Taobao, and JD.
This makes WeChat stores uniquely situated to be a Wechat lady for aspiring entrepreneurs with limited capital. Shi began selling accessories imported from Korea on WeChat inthe same year that Tencent opened WeChat stores for the public.
This group can click on her posts to access her Weidian store, all without leaving WeChat. This entrepreneurial freedom has advantages for working women.