The firm is a news and entertainment company with a focus on digital media. Kenneth Lerer, co-founder and chairman of The Huffington Poststarted as a co-founder and investor in BuzzFeed and is now the executive chairman as well.
Originally known for online quizzes, " listicles ", and pop culture articles, the company has grown into a global media and technology company providing coverage on "Online dating buzzfeed try" variety of topics including politics, DIYanimals and business. Prior to establishing BuzzFeed, Peretti was director of research and development and the OpenLab at EyebeamJohnson's New York City-based art and technology nonprofit, where he experimented with other viral media.
While working at the Huffington PostPeretti started BuzzFeed originally called BuzzFeed Laboratories  as a side project, inin partnership with his former supervisor John Johnson.
In the beginning, BuzzFeed employed no writers or editors, just an Online dating buzzfeed try to cull stories from around the web that were showing stirrings of virality. The messages were sent based on algorithms which examined the links that were being quickly disseminated, scouring through the feeds of hundreds of blogs that were aggregating them.
Later, the site began spotlighting the most popular links that BuzzBot found. Peretti hired curators to help describe the content that was popular around the web.
K;    and in France in June BuzzFeed's first acquisition was in when the company purchased Kingfish Labs, a startup founded by Rob Fishmaninitially focused on optimizing Facebook ads. The Torando team was to become BuzzFeed's first data engineering team. BuzzFeed produces daily content, in which the work of staff reporters, contributors, syndicated cartoon artists, and its community are featured.
Popular formats on the website include lists, videos, and quizzes. The style of such content inspired the parody website ClickHole.
BuzzFeed's news division began in December with the appointment of Ben Smith as Online dating buzzfeed try. Its production studio and team are based in Los Angeles. In Augustthe company announced a new division, BuzzFeed Motion Pictures, which may produce feature-length films.
Users initially are limited to publishing only one post per day, but may increase their submission capacity by raising their "Cat Power",  described on the BuzzFeed website as "an official measure of your rank in BuzzFeed's Community. BuzzFeed receives the majority of its traffic by creating content that is shared on social media websites.
BuzzFeed works by judging their content on how viral it will become, operating in a "continuous feedback loop" where all of its articles and videos are used as input for its sophisticated operation. Tasty has also released a cookbook. These products are sold in collaboration with Walmart. The series is similar, in that three items or experiences are valued from different companies, each at their different price point, but focus on material items and experiences, such as plane seats, hotel rooms, and haircuts.
The show covers some of history's most famous unsolved mysteries, presenting them and the theories that surround them in a comedic manner. In some episodes, they even visit the places involved with the mystery, often ghost hunting during Supernatural episodes.